Co-Founder and CEO of Fairmarket
Kendra Frame is the Co-Founder and CEO of Fairmarket. She has a background in accounting and finance and a passion for interior design and technology. Prior to Fairmarket, Kendra helped run a residential construction company, where she helped grow the business from a small, family business, to a leader in the fiercely competitive Dallas market.
Kendra is very creative, detail-oriented, and a great listener. She is a quiet leader and a very hard worker. She is incredibly curious and loves to dive deep to understand how things work. She is obsessed with efficiency, and loves finding creative ways to make processes more efficient. Kendra has an incredible capacity to figure things out. She is an incredibly fast learner, and adds a unique feminine touch to a male-dominated industry, and is an impressive example of grit and grace.
Kendra spent most of her life playing competitive soccer, which she credits to teaching her dedication, team work, resilience, and learning to think two steps ahead of the game. She is fiercely competitive, but has great composure under pressure. She credits her parents for teaching her the value of hard work and honesty.
Kendra grew up in Highlands Ranch, Colorado and Salt Lake City, Utah and received her bachelor’s degree in accounting from Utah State University.
Fairmarket is the brain child of so many different experiences, passions, and lessons that my husband and I have learned throughout our careers and our personal lives. I have had a passion for interior design, architecture, and real estate since I was young. My parents owned their own real estate brokerage, so I grew up in this world and loved following my parents through model homes, drawing floor plans, and helping my parents remodel investment properties. I love my home so much and in my free time, my interests always turn back to my home; remodeling it, cleaning it. I truly believe that our homes have a big impact on our well-being. Therefore, when the idea for Fairmarket started forming, I quickly became obsessed, and I knew that this idea was something that my husband and I both had the expertise and the passion to bring the idea to reality.
How did you come up with the idea for Fairmarket?
My husband and I became homeowners in the middle of building our construction company. We were working all hours of the day and quickly realized the stress of maintaining a home with so many other responsibilities to attend to everyday. With so much work to do, I never had the time or energy to make my house the home I wanted it to be, which I know is the same for most Americans. I started thinking of solutions, hiring contractors, but I did not even have time to do that!
The second piece was the experience that came with running a construction company and being married to a general contractor. I had a front row seat to the terribly inefficient home services industry. My husband spent most of his day driving and doing other tasks that never contributed to the bottom line. I quickly learned from both a homeowner and contractor perspective that the current home services offerings were nothing more than a glorified Google and were not solving the real problems, but were doing a great job at ripping off contractors for poor leads, and wasting homeowner’s time. I knew that technology was advanced enough to create a solution to the problem and I knew that my husband and I had the expertise to create a solution that is focused on solving the real problems.